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The concept behind Citation Flow lies in the notion that websites with a higher number of quality backlinks are generally considered more authoritative and trustworthy by search engines. Citation Flow measures the quantity of backlinks a webpage has acquired and assigns a score ranging from 0 to 100. A higher Citation Flow score indicates a stronger link profile, suggesting that the webpage has garnered a significant number of backlinks from various reputable sources. : While the quantity of backlinks is an important factor, it is essential to consider the quality and relevance of those backlinks. This is where the interplay between Citation Flow and Trust Flow comes into play. Trust Flow, another metric developed by Majestic, focuses on the quality and trustworthiness of the linking domains. By evaluating the authority and credibility of the sources that link to a webpage, Trust Flow provides a more comprehensive assessment of a website's backlink profile.

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